ANALYTICS & OPTIMIZATION
Analytics that tells the truth and optimization that drives growth.
We connect data, user behaviour, and performance to make decisions measurable. Focus: tracking, dashboards, CRO, site speed, and scalable growth — with clean attribution and reliable reporting.
Clean tracking
No noise
CRO
Measurable lift
Performance
Core Web Vitals
Why this works
From data to profit — no guesswork
We set analytics up properly, find where conversion leaks, and ship optimisations you can see in the numbers. Clean data, documented setup, and repeatable results.
Subservices
Analytics & optimisation subservices
Pick a focus and we’ll drive measurable growth.
Capabilities
What we cover (end-to-end)
Full stack: GA4/GTM, server-side tracking, consent, dashboards, CRO, performance, and continuous optimization.
GA4 + GTM setup
Event, conversion and e-commerce tracking configured cleanly — no duplicates, no noisy data.
EventsConversionsAuditNaming
MEASURABLE
Server-side tracking
More reliable data + better privacy: server-side GTM, first-party cookies, and stronger attribution.
sGTMPrivacyAttributionFirst-party
MEASURABLE
Consent & privacy alignment
Consent Mode, GDPR-friendly setup, unwanted source filtering, and QA so data stays valid.
ConsentGDPRQAGovernance
MEASURABLE
Dashboards & reporting
KPI, funnel, cohort, CAC/LTV, ROAS — clear for teams and leadership.
KPIFunnelCohortsROI
MEASURABLE
CRO & funnel optimization
Behaviour analysis + UX improvements: remove friction and lift conversion with provable changes.
CROUXHeatmapsBacklog
MEASURABLE
A/B testing
Hypotheses, segmentation, stats, and interpretation — winners without statistical traps.
HypothesesSegmentsStatsWinners
MEASURABLE
Performance optimization
Faster load times and better Core Web Vitals: images, bundles, rendering, and stability.
CWVLCPINPCLS
MEASURABLE
Technical SEO monitoring
Indexability, crawl, errors and speed — SEO as a system, not luck.
IndexCrawlErrorsSchema
MEASURABLE
Attribution & channel clarity
Channel clarity: assisted conversions, attribution models, and a real view of marketing contribution.
AttributionAssistsROASLTV
MEASURABLE
Tag governance & QA
QA checklists, naming conventions, environments and docs — clean, scalable tracking.
QADocsNamingEnv
MEASURABLE
Continuous optimization
Monthly sprints: insights → backlog → shipping → measurement. Continuous growth without stalls.
SprintsInsightsShippingMeasure
MEASURABLE
Outcome
Clean data. Clear insight. Faster decisions.
When tracking is accurate, you see what truly drives revenue, where users drop off, and what to fix first — tied to business KPIs, not vanity metrics.
Single source of truth
KPIs and conversions without duplication.
No vanity metrics
Clear funnel map
Exactly where users drop off.
No vanity metrics
Measurable uplift
CRO iterations you can prove.
No vanity metrics
Stack
Tools we use
Enterprise-grade setups, clean data, transparent reporting, and governance so everything stays stable.
GA4 / BigQuery
Analytics + advanced analysis.
GTM / sGTM
Client + server tracking.
Dashboards
KPI, funnel, cohorts.
QA & audits
Clean tracking and governance.
Attribution
Channel clarity.
CRO
Conversion through iterations.
Engagement
Ways to work together
From a one-off audit to monthly optimisation sprints. We match the engagement to your goal: conversion lift, campaign scaling, or full data control.
Audit + plan (one-off)
A clear baseline: tracking, consent, KPIs, funnel, and priorities for the next 30–60 days.
Tracking audit
KPI definition
Prioritised list
Quick wins
BUILT FOR GROWTH
Monthly sprints
Continuous optimization: insights → backlog → shipping → measurement, month after month.
Dashboards
CRO iterations
Performance
Reporting
BUILT FOR GROWTH
Performance & CRO focus
When you need faster lift: friction removal, speed, CTAs, and key pages that drive conversions.
Core Web Vitals
Funnel drop-offs
Test plan
Uplift tracking
BUILT FOR GROWTH
Process
Clear plan. Clear metrics.
Every iteration has a goal, a metric, and a measurable outcome — no “pretty assumptions”.
Audit & goals
Audit tracking, consent, and channels. Define KPIs and what we measure (leads, sales, ROAS, LTV).
Quality + measurement
Implementation & QA
GA4/GTM/sGTM, event schema, naming, noise filtering, testing, and documentation.
Quality + measurement
Insights & backlog
Funnel drop-offs, behaviour, segments, and performance. Build a prioritised backlog with expected impact.
Quality + measurement
Shipping & measurement
Iterate and test where it makes sense. Measure uplift and decide what ships next — data-driven.
Quality + measurement
FAQ
Frequently asked questions
Clear answers so you know exactly what you’re getting.
Can you fix an existing tracking setup?Click to expand
Can you fix an existing tracking setup?
Click to expand
Yes. We start with an audit (duplicate events, wrong conversions, spam, consent). Then we clean the setup, document it, and add governance so it stays stable.
Transparent & measurable
Do you handle server-side tracking and consent?Click to expand
Do you handle server-side tracking and consent?
Click to expand
Yes. Server-side GTM, first-party approach, and consent alignment — reliable data with privacy covered.
Transparent & measurable
How do you prove optimisations work?Click to expand
How do you prove optimisations work?
Click to expand
We define the metric before, measure after, and A/B test when possible. Results must be measurable and repeatable.
Transparent & measurable
Do you cover USA/UK/Serbia delivery?Click to expand
Do you cover USA/UK/Serbia delivery?
Click to expand
Yes. Global delivery, clear communication, and reporting tailored to your team and market.
Transparent & measurable
Next step
Want analytics and optimization you can prove?
Share your domain, platform (Next.js, WordPress, Shopify…), and goal (leads, sales, ROAS, LTV). We’ll reply with an initial audit, priority list, and a recommended plan.
Tracking
Clean + documented
CRO
Measurable lift
Performance
Core Web Vitals
